CORONA REPRESENTS SUSTAINABILITY AND NATURE ALL AROUND THE WORLD. IN MEXICO, HOWEVER, IT IS ALSO THE OFFICIAL BEER OF THE NATIONAL FOOTBALL TEAM. GIVING THAT THERE ARE 68 NATIVE LANGUAGES IN THE COUNTRY BUT FOOTBALL MATCHES ARE ONLY BROADCASTED IN SPANISH, WE TRAVELLED TO INDIGENOUS COMMUNITIES IN SEARCH OF THE BEST FOOTBALL SPORTSCASTERS IN NATIVE LANGUAGES.
AFTER SEVERAL WEEKS OF WORKING ON MACMA'S NEW BRIEF FOR BREAST CANCER AWARENESS MONTH AND REALISING WE COULDN’T COME UP WITH ANYTHING GOOD, WE FOUND AN ARTICLE IN THE BRITISH MEDICAL MAGAZINE “THE LANCET”, EXPLAINING THAT MANY PORTRAITS OF WOMEN IN THE 1800S SHOWED EARLY SIGNS OF BREAST CANCER. THUS, WE RECREATED THOSE PAINTINGS AND SET UP THE FIRST EXHIBITION OF PAINTINGS THAT CAN BE TOUCHED.
WE USED UNRETOUCHED, LOW-COST STOCK IMAGES AND SIMPLY PLACED THE CORONA LOGO ON TOP TO REPRESENT HOW CORONA OWNS THE SUNSETS IN THE MOST NATURAL WAY.
THE CAMPAIGN WAS CREATED TO RUN IN
MARKETS WITH LIMITED BUDGETS,
LIKE PERÚ, ECUADOR AND ARGENTINA.
THESE ARE THE IMAGES WE USED AND THEIR PRICES:
SHUTTERSTOCK 210585910 ($100)
SHUTTERSTOCK 2304832507 ($100)
SHUTTERSTOCK 417864592 ($100)
FOOTBALL IS THE MOST PRACTICED SPORT BY INMATES IN MEXICAN PRISONS. THAT IS WHY WE ORGANISED THE FIRST TOURNAMENT AMONG PRISONS, WHERE RECRUITERS FROM MEXICO'S MOST IMPORTANT FOOTBALL TEAMS SELECTED THE FUTURE PROSPECTS TO JOIN THEIR TEAMS ONCE THEY ARE FREE.
ONCE A YEAR, MCDONALD'S CELEBRATES MCHAPPY DAY, WHEN ALL SALES OF THEIR MOST FAMOUS BURGER (THE BIG MAC) ARE DONATED TO A FOUNDATION THAT HELPS THOUSANDS OF CHILDREN WITH CANCER. SO WE DECIDED TO CALL FOR A TRUCE WITH BURGER KING, THEIR MAJOR COMPETITOR, ASKING ALL THEIR CUSTOMERS TO GO BUY A BURGER FROM THE COMPETITION.
DURING THE PANDEMIC PEOPLE COULDN'T SEE THE ADS THAT BRANDS HAD DISPLAYED IN THE STREETS AND AT THE SAME TIME, THERE WAS A TREND OF CHANGING BACKGROUNDS DURING VIDEO CALLS. SO WE ENCOURAGED PEOPLE TO DISPLAY OUR ADS AS THEIR VIDEO CALL BACKGROUNDS.
MANY OF US HAVE STRUGGLED TRYING TO FIND THE RIGHT WORDS WHEN FACED WITH SOMEONE DEALING WITH A SERIOUS ILLNESS. THAT IS WHY WE INVITED A GROUP OF WOMEN WITH BREAST CANCER TO SHARE WHAT THEY WOULD APPRECIATE HEARING FROM US IN PARTNERSHIP WITH NOVARTIS, ONE OF THE WORLD'S LARGEST LABORATORIES.
SANFIC IS ONE OF THE MOST IMPORTANT FILM FESTIVALS IN SOUTH AMERICA. THE ONLY CRITERION THE FESTIVAL USES TO SELECT FILMS IS THAT THEY MUST HAVE WON AT THE MOST IMPORTANT FESTIVALS IN THE WORLD. WITH THAT IN MIND WE LAUNCHED A CAMPAIGN THAT STATED THAT YOU WOULD ONLY SEE AWARD-WINNING MOVIES.
THE SPANISH FOOTBALL LEAGUE STOPPED FOR SEVERAL MONTHS DUE TO THE PANDEMIC. BUT WHEN WE KNEW IT WAS GOING TO START AGAIN, WE MADE A TV COMMERCIAL PUSHING THE PLAYERS TO PERFORM WELL, SO WE WOULDN'T HAVE TO REGRET TOUCHING OUR FACES WITH OUR HANDS (LIKELY TO BE COVID POSITIVE).
STELLA ARTOIS LAUNCED ITS SMALLEST CAN EVER, SIZED 200CC. SO WE FOCUSED ON ITS MOST PROMINENT FEATURE TO PROMOTE IT AND CREATED THE WORLD'S NARROWEST BAR: A BAR THAT WAS JUST 83 CM WIDE.
ALL ENERGY DRINK BRANDS TARGET FANCY AND COOL PEOPLE. INSTEAD OF FOLLOWING THE SAME PATH, SHOWING COOL AND FANCY PEOPLE, WE BUILT A STRATEGY FOR PEOPLE WITH LOWER PURCHASING POWER WHO NEED MORE ENERGY TO WORK DAY AND NIGHT.
