CLUB CULTURE IS DYING BECAUSE GEN Z DOESN’T WANT TO GO OUT FOR FEAR OF BEING FILMED AND TURNED INTO A MEME. SO DESPERADOS FLIPPED THE NARRATIVE: TURNING THE FEAR OF BECOMING A MEME INTO SOMETHING EVERYONE WANTS. BECAUSE BEING A MEME IS PROOF YOU’RE VIBING HARD.
PROP HUNT, THE CALL OF DUTY GAME MODE THAT’S TAKEN THE GAMING WORLD BY STORM, TURNS PLAYERS INTO EVERYDAY OBJECTS TO HIDE AND SURVIVE. FUNNY THING IS—EVERY ONE OF THOSE OBJECTS CAN BE FOUND ON MERCADO LIVRE. SO WE TURNED CALL OF DUTY INTO OUR NEWEST CATALOG.
MEXICO HAS 68 INDIGENOUS LANGUAGES, YET NATIONAL TEAM MATCHES ARE ONLY BROADCAST IN SPANISH. SO CORONA, OFFICIAL SPONSOR OF THE MEXICAN NATIONAL TEAM, LAUNCHED A NATIONWIDE CASTING CALL TO FIND COMMENTATORS WHO COULD BROADCAST THE MATCHES IN INDIGENOUS LANGUAGES.
MERCADO LIVRE PRINTED THOUSANDS OF DISCOUNT COUPONS DURING THE 'PAPER CHAMPION RAIN' ON ONE OF THE MOST IMPORTANT FOOTBALL TOURNAMENTS IN BRAZIL, SO THE NEXT DAY WE’D BE FEATURED ON THE FRONT PAGES AND IN PHOTOS OF THE COUNTRY’S BIGGEST NEWSPAPERS.
BASED ON RESEARCH PUBLISHED IN THE LANCET AND THE WORK OF DR. LILIANA SOSA, WHICH IDENTIFIED POSSIBLE SIGNS OF BREAST CANCER IN PAINTINGS BY REMBRANDT, RUBENS, AND RAPHAEL, MACMA CREATED A TACTILE EXHIBITION WHERE VISITORS COULD DETECT THOSE SYMPTOMS THROUGH TOUCH.
MERCADO LIVRE IS THE NEW SPONSOR OF THE FORMULA 1 WILLIAMS RACING TEAM. THAT’S WHY, DURING THE ICONIC INTERLAGOS GRAND PRIX HELD EACH YEAR IN SÃO PAULO, INSTEAD OF FIGHTING FOR ATTENTION ON THE TRACK, WE TOOK THE RACE TO THE STREETS.
WE USED UNRETOUCHED, LOW-COST STOCK IMAGES AND SIMPLY PLACED THE CORONA LOGO ON TOP TO REPRESENT HOW CORONA OWNS THE SUNSETS IN THE MOST NATURAL WAY.
THE CAMPAIGN WAS CREATED TO RUN IN
MARKETS WITH LIMITED BUDGETS,
LIKE PERÚ, ECUADOR AND ARGENTINA.
THESE ARE THE IMAGES WE USED AND THEIR PRICES:
SHUTTERSTOCK 210585910 ($100)
SHUTTERSTOCK 2304832507 ($100)
SHUTTERSTOCK 417864592 ($100)
FOOTBALL IS THE MOST PLAYED SPORT IN PRISONS AROUND THE WORLD. SO WE ORGANIZED THE FIRST INTER-PRISON TOURNAMENT IN MEXICO, WHERE SCOUTS FROM THE COUNTRY’S TOP CLUBS SELECTED INMATES WITH THE POTENTIAL TO GO PRO ONCE THEY REGAINED THEIR FREEDOM.
DURING THE PANDEMIC, PEOPLE STOPPED SEEING OUTDOOR ADS, WHILE VIDEO CALL BACKGROUNDS BECAME PART OF EVERYDAY LIFE. SO WE TURNED OUR BILLBOARDS INTO VIRTUAL BACKGROUNDS.
ONCE A YEAR, MCDONALD’S CELEBRATES MCHAPPY DAY, WHEN EVERY BIG MAC SOLD HELPS CHILDREN WITH CANCER. SO BURGER KING CALLED A TRUCE AND ASKED ITS CUSTOMERS TO BUY A BIG MAC FROM ITS BIGGEST COMPETITOR, JUST FOR ONE DAY.
BASED ON A SURVEY OF 900 PEOPLE, WE DISCOVERED THAT MANY DON’T KNOW WHAT TO SAY TO SOMEONE FACING A SERIOUS ILLNESS. SO, TOGETHER WITH MACMA, WE GAVE A VOICE TO WOMEN WITH BREAST CANCER SO THEY COULD SHARE WHAT THEY WOULD ACTUALLY LIKE TO HEAR IN THOSE MOMENTS.
DURING THE PANDEMIC, TOUCHING YOUR FACE COULD GET YOU INFECTED. SO WHEN LA LIGA RETURNED AFTER MONTHS WITHOUT FOOTBALL, WE MADE PLAYERS PERFORM SO WELL THAT FANS WOULDN’T PUT THEIR HANDS ON THEIR FACES AGAIN.
STELLA ARTOIS LAUNCED ITS SMALLEST CAN EVER, SIZED 200CC. SO WE FOCUSED ON ITS MOST PROMINENT FEATURE TO PROMOTE IT AND CREATED THE WORLD'S NARROWEST BAR: A BAR THAT WAS JUST 83 CM WIDE.
